Alright, the suspense is over now for the release date of the new Nokia Corporation (ADR)(NYSE:NOK)’s Lumias.
According to network carrier AT&T (NYSE:T), with whom Nokia has tied up for the launch, it will be selling the Nokia Lumia 920 and 820 from November 9 onwards, while pre-orders for the phones started on November 7.
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In the United States, where Nokia is determined to make its mark, the company has tied up with other network carriers as well such as Verizon and T-Mobile.
Each of the network carriers will be selling custom-made versions of the phone will which were unveiled publicly on September 5.
Breaking into the U.S. market is critical for any handset maker and all the more so for Nokia, which has been struggling with dwindling sales. The U.S. is the largest market in the world for mobiles and success there would translate into positive consumer sentiment in other markets as well.
The release of the smartphones by Nokia have been delayed as its software partner Microsoft was not ready with the operating system Windows Phone 8, that was released only late last month.
In partnership with Microsoft, Nokia is making an all-out effort to regain some of the ground and the market share that it has lost to companies such as Apple and Samsung, which have powered ahead in the mobile market, especially in the smartphone segment.
Those who have compared Nokia's Lumia 920 with Apple's iPhone 5 feel that the Nokia phone is definitely a superior product.