How will Windows Phone gain potential customers in a smartphone market brimming with competition? The answer is simple – via their prices. Windows Phone 8 handsets, the top-tier ones will start from $100 along with a contract. On Tuesday, AT&T Inc.(NYSE:T) stated that Nokia Corporation (ADR)(NYSE:NOK) Lumia 920 will be available for $100 with a 2-year contract, the Lumia 820 for $50 and the HTC 8X starting at $100.
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The Nokia Lumia 920 will be especially available through AT&T at their unveiling. The 32GB phone can be pre-ordered from November 7 and will hit the shelves a couple of days later. As mentioned above, users need to pay only $100 for a 2-year contract. When compared to Apple’s iPhone 5 and other high-end Android devices, the cost of Lumia 920 is definitely more reasonable and can tip the scales in its favor. The model comes in five colors - black, yellow, cyan, red and white and AT&T is also offering a wireless charging plate free of cost, till stocks last.
AT&T will also have the mid-tier Lumia 820 from November 9 priced at $50 for a 2-year contract. Verizon is exclusively selling the Lumia 822, with more or less the same features, for $100 with a $50 mail-in rebate and 2-year contract. The HTC Windows Phone 8X will cost $100 for the 8GB model (colors blue and yellow) and $200 for the 16GB (only blue) that will be available on AT&T with a 2-year contract.
The HTC 8X and Lumia 920 have been favorably reviewed by the technology press and can give reasonable competition to iPhone and Android-powered devices as well when it comes to specifications. But the market share commanded by Windows Phone is still low, which is why the prices are being subsidized in order to attract users.