Microsoft Corporation(NASDAQ:MSFT) has declared earlier this week that it is getting rid of its Messenger. It is replacing it with Skype that it had bought last year. Microsoft has mentioned in a blog post that Skype and Messenger are coming together. It also said that by updating to Skype, users of Messenger can enjoy all kinds of chat features.
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The transition was perceived as a positive move by market watchers. Analysts of both Gartner and IDC have indicated that the strategy made sense. Gartner’s research VP for consumer technologies and markets, Carolina Milanesi has said that Skype has a much stronger brand in the consumer space. It is much trendier with the kind of audience they are targeting, particularly in the smartphone industry.
IDC believes that Microsoft is adapting its plan to deliver a reliable product that would meet enterprise demands as well as consumer demands. Manager for enterprise software programs of IDC, Cesar Alberto Longa has commented that Skype is a flexible solution since it can be used by consumers for placing phone calls and participating in video conferencing.
The combination is natural and is used widely by vendors while purchasing a company to make more synergy between products and brands. When it was announced that Microsoft is going to buy Skype, principal analyst of Mobile Trax, Gerry Purdy had commented that even though Microsoft has its own messaging software, the perks of using Skype seize the expenses of having two messaging services. Having Skype, Microsoft adds the most successful international messaging and VoIP calling product and brand to its assortment.
IDC is of the opinion that this is a strategic step towards the enterprise market. Longa has commented on the release of Windows Phone that Microsoft has shown the industry that it is dedicated to mobility.